Carpet cleaning SEO services and paid ads, laid out swatch by swatch

Two services fill the book. Carpet cleaning SEO makes a cleaning company easy to find in the towns it serves, and paid ads put its services in front of people on days when the owner wants a busier phone. Each is a swatch with its own tag, and either one can be added to the binder ring without disturbing the other.

Below you will find what each service holds, followed by a few notes on choosing between them.

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Both swatches on one page, with the way in for each

Read the short version of each service here, then follow the link to the page that goes through it in full.

Found on Google

Organic Growth

When a carpet or a couch needs a crew, people type the job and their town into Google and choose from what appears. We write one landing page for each cleaning service on your menu and each town your vans reach, put your Google Business Profile in order, and add Strategic Content Assets as a monthly habit. Web design, link building and asking for reviews belong to the same plan.

First swatch at$495 a month Ahead of the three tiers sits a starter search plan built on 25 landing pages. Its own box waits further along the pricing page, and a chat settles the particulars.

Look over the search plan Turn to the plan prices

What goes into this swatch

A landing page per cleaning service and per town, with a draft for you to read first
A Google Business Profile plus listings where the company name, street and phone read identically
A monthly report listing the calls and form requests received, set beside what went live

Paid clicks

Paid Ads

Paid ads can place your company above the organic results during weeks when you want a busier phone. The campaigns are kept in an ad account you own, point at your cleaning services and towns, and are fenced off from rental-machine shoppers, job seekers and do-it-yourself searches. Platforms join the plan separately, and each one takes its click charges from your card.

One platform from$895 a month One ad platform is the way in, at $895 a month, and whatever that platform charges for clicks arrives as its own bill.

Look over the ad plan Turn to the ad prices

What goes into this swatch

Ads written around one cleaning service and one town, each landing on a page made for it
Negative keywords that keep rental, supply and job searches away from your money
Call and form tracking put in before launch, with spend shown beside leads in the monthly summary

Choosing a swatch

How the two services share one route map

A cleaning company with a van or two thinks in routes: which towns on which days, and where there is room for another stop. The marketing is cut to the same pattern. The search service builds pages that stay put, one for every cleaning service and every town, plus a Google Business Profile that matches them. The ad service pays for a place at the top of the results while those pages mature. Both aim at the same landing pages, which is why the work on one is never wasted on the other.

If you already own a website that you like, the search service can sit beside it. If the site is the weak point, the plans at the upper end include a new company website that we host and edit, and the website page explains what that site holds. When the phone is the question, the page on calls and forms shows how each request is counted back to the page that earned it.

Ads begin on one platform. Google Ads can be the first stop for a company that sells to homeowners, Bing Ads (Microsoft Advertising) can follow, and Meta Ads (Facebook and Instagram) may suit a company that wants to keep its name in front of people who have not searched at all. Platforms are added one at a time, and the owner's card is billed by each one for the clicks. The ads page describes how the campaigns are fenced away from rental-machine shoppers, job seekers and do-it-yourself searches.

Prices for every plan sit on one page, with no startup fee and no contract.

Before you pick a swatch

Can a company buy the ads without the search work?

Yes. The ad plan stands alone, though the campaigns work harder when they point at a landing page written for the exact service and town.

Does a firm with several vans need a bigger plan?

The number of towns and services decides it more than the number of vans. The higher search tiers write more pages each month, which suits a long route list.

Where do the Strategic Content Assets come in?

They are the monthly pieces written around questions that homeowners, renters, landlords and office managers type. They arrive with the search plans, and the owner approves each before it is published.

Not sure which swatch fits?

Send a message describing the services you sell and the towns you drive to, and a person reads it and writes back. If talking is easier, tick the callback box and pick a weekday and a start time.

Which cleaning services deserve the first swatches?

Tell us the cleaning jobs worth a swatch first, the towns your vans can reach, and any realtors, property managers or offices that pass work along. Keep customer names, street addresses and room details out of it.

Hold your first swatch up to the light

Our CEO, Ross Cohen, can call you at a time you choose. Prefer to start with a note? The contact page has a form that a person reads.

Schedule A Call With Our CEO Begin with a note instead

The picture below is only for looks and tells you nothing about what a cleaning can do.