Carpet cleaning paid ads management for companies with vans to fill
Paid ads put your carpet or upholstery cleaning company in the results for the weeks when you want a busier phone. We build the campaigns, point them at the right landing pages, run them and send a monthly sheet that sets ad spend beside the calls and forms received.
The ad account stays in your name, the platform bills your card for clicks, and platforms join the plan one at a time.
Aimed, not scattered
An ad for each swatch, shown in the towns that swatch serves
A cleaning company does not sell one thing. It sells carpet cleaning, upholstery, area rugs, tile and grout, mattresses and offices, in the towns its vans reach. Paid ads earn their keep when each of those is its own small campaign, with wording written for that service and a landing page made for it. A single catch-all campaign spends money on people who wanted something else.
That is why our paid ads management begins with the owner's menu and route list. You tell us which jobs deserve more attention this season and which towns have room on a crew's calendar, and the campaigns follow. When the owner changes the plan, the campaigns change with it.
Budgets belong to the owner. You choose a monthly ad spend, the platform bills your card for it, and our management fee is separate: $895 a month for one platform, $1,595 for two and $2,295 for three. What an ad may say is set out in each platform's rules, and the owner goes through them, and a company's statements about methods, results, credentials or arrival stay in words the owner approves.
Not sure if ads are the right swatch yet? The search work builds the landing pages that ads land on, and the pricing page shows both lists together.
Three platforms a cleaning company can add to the ring
- Search ads
Google Ads
Text ads that appear when someone types a service and a town. A common way into paid ads. The page covering Google Ads goes deeper.
- Second search
Bing Ads (Microsoft Advertising)
The same service and town thinking, run in a separate account on a separate platform, with keyword lists built for it. See the Bing Ads page.
- Social feeds
Meta Ads (Facebook and Instagram)
Ads placed in feeds in front of people in your towns, which suit a company wanting to keep its name seen. The Meta Ads (Facebook and Instagram) page explains the setup.
Who types what, and what the campaign does about it
| Person on the phone | Place in the campaign | The way we deal with it |
|---|---|---|
A homeowner typing carpet cleaning company | Own ad group | An ad and a landing page written for the matching service and town |
A property manager typing commercial carpet cleaning | Separate ad group | Business wording and a page made for managers and landlords |
| Someone hunting for a rental machine | Blocked | Added as a negative keyword so your budget never meets it |
| Someone looking for a job on a crew | Blocked | Kept out with negative keywords before launch |
| A do-it-yourself project or a bargain hunt | Blocked | Filtered out, then watched in the search terms each month |
How a platform joins the book
Open or find the account
The ad account is created in your name or the existing one is used, and you add us as a manager.
Write the campaign on paper first
Ad wording, keyword lists, negative keywords and a landing page for each service and town are drafted. The owner reads every line.
Count before launching
Call and form tracking goes in ahead of the first click, so each lead points back to the ad and the page behind it.
Review, trim and add
Each month the sheet shows spend beside leads. You decide whether to move budget, pause a service or add the next platform.
Settled before the first click
- Which cleaning services are in the campaign and which are left out for now
- The towns where the vans have room, one campaign group per town
- A monthly ad spend the owner is comfortable setting, billed by the platform
- The owner's own words for any claim about methods, results or credentials
- The landing page each ad group lands on
- Negative keywords for rental, job-seeking and do-it-yourself searches
- Who answers the phone when a call arrives
Ads, forms and tracking never hold customer names, street addresses or room details.
Three beliefs about paying for clicks
Overheard at the van depotA bigger budget always means more good calls.
What the sample book showsSpend only widens the net. Calls from the right people come from wording, targeting and a landing page that matches, and a larger budget on a loose campaign mostly buys more of the wrong searches.
Overheard at the van depotOnce the ads are running, there is nothing left to do.
What the sample book showsSearch terms drift. Each month we read the terms people actually typed, add new negative keywords and shift weight toward the services and towns that produced calls.
Overheard at the van depotThe agency owns the ad account because it built the campaigns.
What the sample book showsThe account is yours from day one. We sit in it as a manager, and if the book is ever closed, the campaigns stay with you.
Management plans that cover one, two or three ad platforms
What the three ad plans have in common
- The ad account is yours from the start, and you add us to it as manager
- Ads, keyword lists and call-tracking numbers are put together and tried out ahead of any launch
- Negative keywords keep rental-machine shoppers, supply shoppers and job seekers out of your budget
- Google, Bing and Meta each take click charges from your card, which keeps them off our invoice
- A summary every month that sets your ad spend alongside the calls and form requests you received
One ad platform
$895/mo
A single campaign set on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever you choose.
Two ad platforms
$1,595/mo
Two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), watched together in a single summary.
Three ad platforms
$2,295/mo
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) together, run as a trio with a single report.
Plans run month to month. Give notice before an invoice date and the next month will not begin.
Questions about running paid ads
Which platform should a cleaning company start with?
Can a company set its own monthly ad spend?
What counts as a lead on the sheet?
Can a campaign focus on only one service?
Do ads promise anything about results?
Bring the route list and a budget in mind
Send a note naming the services you want to push and the towns you cover. Or choose a weekday and a start time, and the CEO calls you then.
Which cleaning services deserve the first swatches?
Tell us the cleaning jobs worth a swatch first, the towns your vans can reach, and any realtors, property managers or offices that pass work along. Keep customer names, street addresses and room details out of it.
Hold your first swatch up to the light
Our CEO, Ross Cohen, can call you at a time you choose. Prefer to start with a note? The contact page has a form that a person reads.
The picture below is only for looks and tells you nothing about what a cleaning can do.