Google Ads management for carpet cleaning companies
Google Ads puts a cleaning company's text ad above or beside the results when someone types a search such as carpet cleaning near me
. We build the campaigns, write the ads for the owner to approve, and watch which searches trigger them so money is not spent on people who wanted something else.
The company's own Google Ads account holds the campaigns and the card on file. We work inside it.
One swatch per service
Why a cleaning company runs ads one service at a time
A company that cleans carpet, upholstery, tile and grout and mattresses is not selling one thing. A person who types upholstery cleaning services
wants the upholstery swatch, not the carpet swatch, and an ad that mixes the two sends them to the wrong page. In our Google Ads management each service gets its own campaign, its own ad wording and its own landing page, and each is tied to the towns where the vans actually run.
Ads and search results do different jobs. The paid ads side of the book puts the company in front of people today, while search pages and Maps work build a presence that stays. Google Ads is one platform among the options, and the plan below adds platforms one at a time.
The four pieces of a Google Ads campaign for a cleaning route
- Service groups
A campaign for each thing on the menu
Carpet, upholstery, area rugs, tile and grout, mattresses, offices and rentals each get a group, so the ad matches the search.
- Towns
Locations drawn around the route sheet
We aim the ads at the towns the crews cover and leave out the ones they do not, so ad spend is not shown where the vans never go.
- Blocked terms
A list of searches the company does not want
Rental machines, shopping for supplies, do-it-yourself questions, job hunting and bargain hunting are added to a block list and kept current.
- Landing pages
A page for each ad group
Every ad leads to a page about that service in that area, built to match the company website, with a call line and a form.
Searches and the swatch each one should reach
| Searcher's errand | Where the ad should lead | What we do with the term |
|---|---|---|
| Hiring a crew for one room or a whole house | The carpet service page for the town | Bid on it and write the ad around the service |
| Looking for upholstery work on a sofa or dining chairs | The upholstery page | Give it its own ad group so the wording fits |
| Managing rental units or an office | The commercial and rentals page | Aim at the towns where the company takes that work |
| Wanting to rent a machine or buy supplies | Nowhere | Add to the block list |
| Looking for a job with a cleaning company | Nowhere | Add to the block list |
How a campaign is hung on the rack
Pick the services and the towns
The owner tells us which services to push and which towns the crews will cover this month, and which ones to leave alone.
Write ads the owner approves
Each ad is written for one service and one area. The owner reads every line before it runs, including anything about methods, results or pricing.
Count calls and forms per page
Calls and form submissions are counted against the campaign and the landing page that produced them, so the monthly note shows which swatches earn attention.
Trim the search terms
We read the searches that triggered the ads and add unwanted ones to the block list, or move a good one into its own group.
What the owner brings before the first ad is written
- The services to advertise, in the order the owner prefers
- The towns the crews serve and any they want to start with
- The monthly ad spend the owner wants to set, which the platform bills to the owner's card
- The name, address and hours, written exactly as on the Maps profile
- Wording about methods, results, credentials and pricing that the owner approves (never ours to supply)
- Whoever answers the phone and reads the form, so a call is not left to ring
- A willingness to read Google's own advertising rules before approving ad wording
Ads, forms and tracking never hold customer names, street addresses or room details.
Google Ads beliefs worth a second look
Overheard at the van depotA bigger daily budget buys better results.
What the sample book showsBudget decides how long the ads can run, not whether the searches behind them are the right ones. Blocking the wrong searches matters as much as raising spend.
Overheard at the van depotOne ad can cover every cleaning service.
What the sample book showsA single ad for carpet, upholstery and tile sends searchers to a page that only fits one of them. Separate groups let the wording match each errand.
Overheard at the van depotThe agency should hold the ad account.
What the sample book showsThe account belongs to the cleaning company. We work inside it, and the owner can see the spend and the searches at any time.
Plans for Google Ads, with room to add platforms
What the three ad plans have in common
- The ad account is yours from the start, and you add us to it as manager
- Ads, keyword lists and call-tracking numbers are put together and tried out ahead of any launch
- Negative keywords keep rental-machine shoppers, supply shoppers and job seekers out of your budget
- Google, Bing and Meta each take click charges from your card, which keeps them off our invoice
- A summary every month that sets your ad spend alongside the calls and form requests you received
One ad platform
$895/mo
A single campaign set on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever you choose.
Two ad platforms
$1,595/mo
Two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), watched together in a single summary.
Three ad platforms
$2,295/mo
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) together, run as a trio with a single report.
Plans run month to month. Give notice before an invoice date and the next month will not begin.
What cleaning company owners ask about Google Ads
Whose card does Google bill for clicks?
Can the company stop the ads in one day?
Do the ads mention customer names or room details?
Will you tell me what a click costs or how many calls to expect?
Does Google Ads replace Maps and search pages?
Pick the first service to advertise
Tell us which service and which towns to start with on the contact page. A weekday and start time slot is there if you would rather have the CEO call you.
Which cleaning services deserve the first swatches?
Tell us the cleaning jobs worth a swatch first, the towns your vans can reach, and any realtors, property managers or offices that pass work along. Keep customer names, street addresses and room details out of it.
Hold your first swatch up to the light
Our CEO, Ross Cohen, can call you at a time you choose. Prefer to start with a note? The contact page has a form that a person reads.
The picture below is only for looks and tells you nothing about what a cleaning can do.